ITV began its mental health work in 2019 with its ‘Britain Get Talking’ campaign, but it is arguably in 2020 that its message has really been needed and its impact felt. That’s why we asked dozens of digital marketers for their best marketing strategies of last year—and, boy, did they deliver. For the past several years, Google publishes a video containing the key phrases that people searched for during the year. Is this their way of telling us that they’re remaking 2001: A Space Odyssey? The creativity of the execution caught people’s attention, with the public response driving huge earned reach across social and publisher platforms. The Social Network (2010) 96%. The best marketing campaigns of 2020: Part 1 From the BBC to Ikea and Heinz, the Marketing Week team chooses the first set of eight campaigns that make up our best marketing of 2020. Sitting at number 72 in the 2020 Kantar/BrandZ most valuable brands list, Ikea’s performance this year will doubtless be badly skewed by Covid, but it’s what happens next that’s going to be truly intriguing, especially if the company is going to start planting its flag in more city centre sites. Schedule a 45-minute Business Breakthrough Call with me and let’s uncover the hidden potential in your business for 2020. Nowadays it takes more than a mere 30-second ad to capture viewer attention, people need to feel invested and involved in order to dedicate their time to watching a specific series over another. They suggest something about the movie, without giving everything away. While 2.8 million people took part in the first campaign, this second leg has proved even more effective. Also, unfortunately, gracing us in Australia were these creepy red balloons above drain pipes promoting the new IT movie. By subscribing you agree to our Terms of Use and Plus the campaign received heavy PR coverage with more than 40 articles written about it with exposure across both national and industry press. The full-size T-Rex model could be seen breaking out of a shipping container as it cruised down a boat on the river, emulating the plot of the movie where dinosaurs had to be shipped out of Isla Nublar as it exploded. The best marketing campaigns of the past year all have one thing in common - they all did much more than just promote their brand.. Direct Line Group brands director Kerry Chilvers admits it was the “greatest launch plan that never saw the light of day”, with the brand forced to pivot almost immediately. Working with Havas Media, the BBC chose outdoor for its ability to build fame among youth and light TV audiences. In the meantime, let’s revisit some genius guerrilla movie marketing campaigns. What could they be? By day the billboard appeared to feature a random collection of bloody wooden stakes. This 90-second spot from Ikea promotes the benefits of destressing and getting a good night’s sleep in a year when both stress and lack of sleep have been familiar problems for many. }. While there had been a gradual evolution of the channel, with some new players operating pure D2C models, 2020 saw big name brands join the party. Here there are in reverse order: The Mutilator . It also had a lasting impact on any coulrophobics (me). The team then infiltrated online chat rooms, spreading the rumours about the Blair Witch and whether the film was real. Ants needed to know, you see. by deploying the campaigns simultaneously, the results were confidently actioned into an on-going strategy. siteads.queue.push( {"site":"gizmodo","pagetype":"article","ad_type":"article","sec":"entertainment","amp":false,"ctype":"article","article":"best movie marketing campaigns","article-tags":["guerrilla marketing","movie marketing","movies"],"native":["null"],"aggregate":["guerrilla marketing","movie marketing","movies"],"pageID":["null"],"sub-sec":"","cat":"entertainment","cat1":"","ad_location":"out-of-page-mobile","provider":"google-dfp","element_id":"ad-slot_out-of-page-mobile_section-index-1"} ); The best marketing and advertising campaigns feature YOU 7. Well, no need to panic, below are 10 ideas and strategies you need to know about. In some ways, this is its own best movie taglines list. As an extension of the campaign, it also launched drive-in cinema events across the UK. The growth of direct-to-consumer (D2C) sales is an example. Cloverfield (2008) 77%. Maintaining a healthy brand reputation and protecting brand safety should be top priorities for any business, but to stay ahead of the dangers marketers need to be on the front foot. A limited collection of product bundles was available at launch, but this soon expanded, with themed offers for Father’s Day, and for students returning to college. Trend 1. Enter your email below. The first step for this is to create a marketing plan — a report that outlines your music marketing strategy for a period of time. It comes to movie taglines are just so awful of brands have off-the-wall! A lasting impact on any coulrophobics ( me ) what they are to. Cookies to improve your user experience marketing team stuck tiny movie billboards all around Brisbane Sydney. And long term examples to prove their ROI the edge of our seats waiting to find.... Craziest marketing schemes for movies that actually worked most successful campaigns before television have. 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